For parents, by parents

The mental load of dinner, finally lifted.

nomi plans your meals, writes your shopping list, and walks you through cooking — so dinner stops being the hardest decision of your day.

Join the founding families

Limited to 200 families. Free during the pilot.

now accepting

200

families

One-pot Thai green curry.
Ready in 30. Already loved by 4.

The problem

You already know this feeling.

It's 4:30 on a Tuesday. The kids are starting to ask. You open the fridge. Close it. Open the pantry. Close it. You could cook something — you just need to know what. You don't want takeout again. You don't want pasta again. You don't want to stand in the grocery store at 6pm making decisions you're too tired to make.

The cooking isn't the problem. The deciding is the problem.

nomi is —

the friend who already thought about it.

How it works

Three steps. No spreadsheets.

Everything you need to stop thinking about dinner — and nothing you don't.

Plan

Tell nomi who you're cooking for, and she suggests a few meals your family will actually eat. Pick what you like. Meals go on your list — no day assignments, no rigid schedule.

ii.

Shop

Your shopping list builds itself from the meals you picked. nomi knows what's already in your pantry, so you don't buy things twice. Organized by store section so you're in and out.

iii.

Cook

Tap a meal when you're ready. nomi walks you through it step by step, with timers and tips, on a single screen your hands don't need to touch. Need to swap an ingredient? Just ask.

What makes it different

Not another meal planner.

— 01

Meals as a playlist, not a calendar.

You don't have to decide today that Tuesday is curry night. Plan a few meals, cook whichever fits the mood. Real life doesn't follow a grid.

— 02

Knows what you already have.

nomi remembers your pantry staples. No more "do I have soy sauce?" questions. No more groceries you don't need.

— 03

Cooks with you, not at you.

Step-by-step instructions written for someone with kids pulling at their sleeve. Short. Clear. One action at a time.

— 04

Learns your family's taste.

Rate a meal after you cook it. Over time, nomi's suggestions get smarter about what your kids will actually eat.

The pilot

200 families. Six months. Everything free.

We're opening nomi to 200 founding families to cook with us during the early days. You'll be the first to use it, and your feedback will shape what it becomes.

200

Founding families, carefully chosen

What you get

Full access to nomi, free during the pilot
A direct line to the founders — we read every message
Lifetime discount when we launch publicly
The satisfaction of being part of something from the start

What we ask

Cook with nomi a few times a week
Tell us what works and what doesn't
Be kind to us while we're learning

A quiet nod

This is for you if…

i.You're the one who usually decides what's for dinner, and you're tired of it.
ii.You stand in the kitchen at 5pm wondering what to make with what's in the fridge.
iii.You've tried meal planning apps before and given up because they felt like homework.
iv.You want your kids to eat real food, but you don't have time to research recipes every week.
v.You'd rather spend your evening eating dinner with your family than planning it.

nomi isn't for foodies, not really. It's for parents.

Who we are

Built by parents, for parents.

nomi is built by a small team in Stockholm who got tired of the same dinner question. We're not trying to replace cooking — we love cooking. We're trying to remove the 27 decisions that come before it.

We're starting with Swedish families, but the problem is universal. If nomi works here, we'll take it further.

Questions families ask.

We're still figuring that out, but founding families get a lifetime discount. Whatever the final price is, you'll always pay less.

That's exactly who nomi is built for. During setup, you tell nomi what your kids will and won't eat, and it adapts. The more you use it, the better it gets at picking meals everyone can agree on.

Not at all. nomi's recipes are written for parents making weeknight dinners, not chefs. If you can chop an onion, you can cook with nomi.

Yes. We don't sell your data, ever. We only use it to make nomi work for you. Full privacy policy available on request.

Tell nomi during setup — gluten-free, dairy-free, vegetarian, nut allergies, whatever applies. nomi will only suggest meals that work for your family.

HelloFresh ships you ingredients. nomi plans meals using what your local store already has. An AI chat can suggest recipes, but it doesn't remember your family, your pantry, or what worked last week. nomi does.

We're aiming for later this year. The pilot runs for the months leading up to it, and founding families get to shape what launches.

Yes — you can import any recipe into nomi and it'll add it to your planner and build the shopping list automatically.