Built by parents, for parents

The mental load of dinner, finally lifted.

Just tell nomi about your week. She plans meals your family will actually eat, writes the shopping list, and walks you through cooking. No forms, no meal-planning homework — you just ask.

Join the founding families
Founding families: 3 months free, then 20% off for life. Limited spots.
founding families
3
months free
★★★★★
Creamy tomato pasta. Ready in 20.nomi's pick: Thursday is tight — this one is fast, and everyone eats it.

You already know this feeling.

It's 4:30 on a Tuesday. The kids are starting to ask. You open the fridge. Close it. Open the pantry. Close it. You could cook something — you just need to know what. You don't want takeout again. You don't want pasta again. You don't want to stand in the grocery store at 6pm making decisions you're too tired to make.

The cooking isn't the problem. The deciding is the problem.

nomi is —
the friend who already thought about it.

You talk. nomi handles it.

We're home late on Thursday, and Liv is refusing fish this week.
Got it — no fish this week. Thursday is now a 20-minute one-pot pasta Liv loved last time, and your shopping list is already updated.
Can Friday be something Johan can cook?
Done — tacos on Friday, every step on one screen. It's all in your shopping list, sorted by aisle.

No menus to browse, no forms to fill in. nomi remembers your family — the schedule, the allergies, the picky phases — and does the thinking for you.

Three steps. Everything in one place.

No more recipes in one app, lists in another, and the plan in your head — everything you need to stop thinking about dinner, in one place.

i.

Plan

Tell nomi who you're cooking for, and she suggests a few meals your family will actually eat. Pick what you like. Meals go on your list — no day assignments, no rigid schedule.

ii.

Shop

Your shopping list builds itself from the meals you picked. nomi knows what's already in your pantry, so you don't buy things twice. Organized by store section so you're in and out.

iii.

Cook

Tap a meal when you're ready. nomi walks you through it step by step, with timers and tips, on a single screen your hands don't need to touch. Need to swap an ingredient? Just ask.

Not another meal planner.

— 01

An assistant you talk to, not an app you manage.

Every other app gives you one more thing to keep updated. With nomi you just say what's going on and the plan adapts — pick a few meals, cook whichever fits the mood.

— 02

Knows what you already have.

nomi remembers your pantry staples. No more "do I have soy sauce?" questions. No more groceries you don't need.

— 03

Cooks with you, not at you.

Step-by-step instructions written for someone with kids pulling at their sleeve. Short. Clear. One action at a time.

— 04

Learns your family's taste.

Rate a meal after you cook it. Over time, nomi's suggestions get smarter about what your kids will actually eat.

3 months free. Then 20% off, for life.

nomi works today — and we're building it further every week. Join now and you don't just get the best deal we'll ever offer: you get a real say in what nomi becomes. We're shaping it with a limited group of founding families, and this offer won't come back.

3
Months free — then 20% off, for life

And we're just getting started — next, we want to connect nomi with grocery retailers, so the step from plan to groceries disappears too.

What you get

  • 3 months of full access, free
  • 20% off for life after that
  • A direct line to us — we read every message
  • Real influence on what we build next

What we ask

  • Use nomi in your real family life, a few times a week
  • Tell us what works and what doesn't
  • Be kind to us while we're building

This is for you if…

  • i.You're the one who usually decides what's for dinner, and you're tired of it.
  • ii.You stand in the kitchen at 5pm wondering what to make with what's in the fridge.
  • iii.You've tried meal planning apps before and given up because they felt like homework.
  • iv.You want your kids to eat real food, but you don't have time to research recipes every week.
  • v.You'd rather spend your evening eating dinner with your family than planning it.
nomi isn't for foodies, not really. It's for parents.

Built by parents, for parents.

nomi is built in Stockholm by Carolin and Ed — a mum who got tired of deciding what's for dinner every single day, and the engineer building the fix alongside her. We're not trying to replace cooking — we love cooking. We're trying to remove the 27 decisions that come before it.

We're starting with Swedish families, but the problem is universal. If nomi works here, we'll take it further.

C
E

Ready to join us?

New or returning — continue below and you're up and running in a minute. As a founding family you get 3 months free and 20% off for life.

We'll only email you about nomi. No spam, no third parties, no weird stuff.

Questions families ask.

We'll announce pricing at launch. Founding families use nomi free for their first 3 months, then always pay 20% less than the standard subscription price — for life, for as long as your subscription stays active.
It's fully usable today — plan, shop, cook. And we're actively building: improvements ship every week, and founding families decide a lot of what comes next. That's the point of joining early.
That's exactly who nomi is built for. During setup, you tell nomi what your kids will and won't eat, and it adapts. The more you use it, the better it gets at picking meals everyone can agree on.
Not at all. nomi's recipes are written for parents making weeknight dinners, not chefs. If you can chop an onion, you can cook with nomi.
Yes. We don't sell your data, ever. We only use it to make nomi work for you. Full privacy policy available on request.
Tell nomi during setup — gluten-free, dairy-free, vegetarian, nut allergies, whatever applies. nomi will only suggest meals that work for your family.
HelloFresh ships you ingredients. nomi plans meals using what your local store already has. An AI chat can suggest recipes, but it doesn't remember your family, your pantry, or what worked last week. nomi does.
We're aiming for later this year. Founding families are with us for the months leading up to it — and get to shape what launches.
Yes — you can import any recipe into nomi and it'll add it to your planner and build the shopping list automatically.